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Our research is sought after by corporations and respected by our peers.
We work to advance the cutting-edge of contemporary, analytics-based marketing.
Stephanie Noble
From Chase’s Sapphire blue card that has a stunning color and doesn’t have numbers on the front to make it appear sleek, to Visa and American Express metal cards that are much heavier than traditional cards so they make clanking sounds when thrown on the table for payment, to Capital One that allows consumers to customize their card with pictures and personalized touches.
Browse Research by Topic
Marketing
Neeraj Bharadwaj
Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.
Thought Leadership
Our faculty take leadership roles through publications, outreach, curriculum development, and guiding top professional organizations.
Haslam Summer Scholars Research Awards Now Total More than $2 Million in Funding
Now in its sixth year, the Haslam Summer Scholars Research Awards have funded more than $2 million total in faculty research.