Marketing
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Undergraduate Programs
Our students learn a holistic approach to marketing and graduates are prepared to engage in the workforce.
MBA Marketing Concentration
Top-ranked among public institutions, the Haslam Full-Time MBA program features a concentration in marketing.
Doctoral Program
The Haslam Ph.D. program in marketing relies on research-oriented milestones to help students develop the skills necessary for a successful academic career.
Professional Sales Forum
Haslam students learn early on to deliver a value proposition and close on a sale, and our Professional Sales Forum provides them with an opportunity to develop these talents. The forum sponsors who help make this mission a reality enjoy access to a talent pipeline, as well.
Neeraj Bharadwaj
Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.
Featured Faculty
Alex Ricardo Zablah
Alex R. Zablah is the Gerber/Taylor Professor of Marketing in the Haslam College of Business at the University of Tennessee, Knoxville, and currently serves as Head of the Department ...
Student Faculty & AlumniSpotlights
Chloe Pigue
“Being a student leader has completely defined my undergraduate experience,” Pigue says.
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Alex Zablah
In addition to teaching undergraduate and Ph.D. marketing courses, Zablah also began teaching in the Haslam Healthcare Leadership Executive MBA program.
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Mark Collins
Technology-Enhance Education Director Mark Collins places the Haslam College of Business ahead of the curve in online learning.
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Haslam Welcomes 13 New Faculty Members
They join the departments of accounting and information management, economics, finance, management and entrepreneurship, marketing and supply chain management.