Marketing

Undergraduate Programs

Our students learn a holistic approach to marketing and graduates are prepared to engage in the workforce.

MBA Marketing Concentration

Top-ranked among public institutions, the Haslam Full-Time MBA program features a concentration in marketing.

Doctoral Program

The Haslam Ph.D. program in marketing relies on research-oriented milestones to help students develop the skills necessary for a successful academic career.

Professional Sales Forum

Haslam students learn early on to deliver a value proposition and close on a sale, and our Professional Sales Forum provides them with an opportunity to develop these talents. The forum sponsors who help make this mission a reality enjoy access to a talent pipeline, as well.

Forum Information

Neeraj Bharadwaj

Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.

Featured Faculty

Alex Ricardo Zablah

Alex R. Zablah is the Gerber/Taylor Professor of Marketing in the Haslam College of Business at the University of Tennessee, Knoxville, and currently serves as Head of the Department ...

Student Faculty & AlumniSpotlights

Spencer Cross

Cross says a marketing degree from Haslam will aid his goal of becoming a pro golfer.

Neeraj Bharadwaj

Bharadwaj designs all his classes with the goal of students learning the material, applying what they learn and having fun along the way.

Anna Hosse

“Without a doubt, the best part about being a student in the Haslam College of Business is the vast amount of opportunities that the college provides to its students,” Hosse says.