Marketing
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Undergraduate Programs
Our students learn a holistic approach to marketing and graduates are prepared to engage in the workforce.
MBA Marketing Concentration
Top-ranked among public institutions, the Haslam Full-Time MBA program features a concentration in marketing.
Doctoral Program
The Haslam Ph.D. program in marketing relies on research-oriented milestones to help students develop the skills necessary for a successful academic career.
Professional Sales Forum
Haslam students learn early on to deliver a value proposition and close on a sale, and our Professional Sales Forum provides them with an opportunity to develop these talents. The forum sponsors who help make this mission a reality enjoy access to a talent pipeline, as well.
Neeraj Bharadwaj
Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.
Featured Faculty
Alex Ricardo Zablah
Alex R. Zablah is the Gerber/Taylor Professor of Marketing in the Haslam College of Business at the University of Tennessee, Knoxville, and currently serves as the Director of the ...
Student Faculty & AlumniSpotlights
Sunny Sweitzer
What started as a few cakes for friends and family quickly grew when Sunny applied the skills she learned at the Haslam College of Business.
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Kate Ziegler
After swimming in the 2012 Summer Olympics in London, former world-record holder in the 1500 freestyle Kate Ziegler has found a home in Knoxville.
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Haslam Summer Scholars Research Awards Now Total More than $2 Million in Funding
Now in its sixth year, the Haslam Summer Scholars Research Awards have funded more than $2 million total in faculty research.
Latest News
In the News
The importance of S&OP in 2020
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Supply Chain Dive
Comment: The new rules of demand.supply integration
Digital Supply Chain